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Transmedia Designer - Marketing Agency

"I’ve heard about the old days when some designers could specialize in one medium, like print or TV. Today, we need to be able to tell multi-faceted client stories that invoke emotion across many media from digital to print to entertainment to TV to outdoor to experiential events and beyond. That’s transmedia. I need the ability to craft rich, interconnected brand storylines and the design skills to deliver on this creative vision across many layers of a customer journey. Creative storytelling combined with technical skill is my unique value proposition."

Salary Range:

$77,000 - $98,750

The Tip

Join a club that is outside of your comfort zone. There is magic in being different.

Priority Knowledge & Skills
Strategic Marketing

  • Develop & execute a positioning strategy

  • Develop & execute a brand strategy

  • Conduct a competitive analysis

  • Conduct an environmental scan

  • Develop & apply a segmentation strategy

 

Research & Insight

  • Demonstrate empathy & curiosity

  • Leverage contextual knowledge

  • Ability to analyze data

  • Leverage research to support consumer insights

  • Presentation & report-writing skills

  • Use analytics tools

 

Product management

  • Measure return on investment (ROI)

  • Manage a budget

  • Manage projects

Communications & Branding

  • Develop & execute a media plan

  • Sponsorship & community investment

  • Leverage earned media

  • Leverage event & experiential marketing

  • Leverage influencer marketing

  • Develop a promotional strategy

  • Knowledge of media psychology

  • Apply marketing within a CSR framework

 
Content Curation & Design

  • Apply visual design fundamentals

  • Conduct content research & curation

  • Develop original content

  • Apply creative production processes

  • Develop content schedule & plan

  • Use design tools

Building Block Experiences
Education & Learning:

  • Diplomas in both graphic design and creative technologies for marketing

  • Transmedia Aesthetics and Technology Summer program at New York University

  • Online screenwriting course from Masterclass

  • Continued professional development courses to maintain familiarity in design software

 

"The medium still is the message. I love that marketing mediums are constantly changing. When I learned about transmedia marketing, a professor helped me craft a learning path that included training in the arts, mastering of storytelling forms, and building marketing technology credentials."

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Employment Experiences:

  • Website designer and content creator for local retailer with community engagement

  • Co-op work term at digital agency as a project coordinator

  • Co-op work term as editorial design assistant at magazine

  • Digital design lead in a boutique agency

  • Data storytelling designer for a research firm

  • Transmedia designer at global children’s toy and entertainment company

 

"I watched Mad Men on TV and realized how different a marketing agency is today. New technology has radically changed how marketing campaigns are designed. To gain the experience I needed to lead the creation of immersive brand storytelling and multi-channel marketing promotion and entertainment, I sought out a range of jobs that helped me explore the intersection of digital media with principles of marketing, consumer psychology, design, data and creative production."

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Community Experiences:

  • Volunteer on communications committees for comic book convention, literary conference and film festival

  • Literacy tutor for new immigrants

 

"I volunteer with people and organizations that understand the power of storytelling (through images, words and music) to change people’s lives and galvanize community action."

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Contextual Experiences:

  • Created a transmedia-style portfolio which included video, graphic design, a comic strip, a podcast-style interview, a short story, a print ad, a colouring book & a personal brand book

 

"My friends and I are always mashing up old and new media in our creative projects. Although I’m not a big gamer, I like to keep up to date on gaming’s influence on entertainment and culture."

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Relationships:

  • Belong to a creative group of friends interested in film, music, writing, design and art.

 

"My friends, colleagues and neighbours are endless sources of inspiration, knowledge, stories and creative exploration."

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