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Service Designer - Local Museum

"My job is focused on the creation of thoughtful experiences using a combination of digital, audio and tangible mediums. My skills provide all kinds of benefits to the end-user experience, including entertainment, education, and hopefully delight. I look at every contact point between our customer and our organization."

Salary Range:

$64,000 - $86,000

The Tip

View school as only a small part of your education. While in school, commit to working (or volunteering) at least 20 hours each week with a purpose. Become a bartender to develop interpersonal skills; volunteer doing digital marketing for a non-profit; become a leader in a club. This forces you to get out and apply your education.

Priority Knowledge & Skills
Management Skills
  • Manage the design process.

  • Develop and implement program schedules

  • Act in a responsible manner with regard to the needs of people, their communities, and society as a whole


Research & Insights Skills
  • Formulate focused and practical research questions

  • Develop and execute qualitative research including observation, interviews and text analysis

  • Develop and execute quantitative research including large data set statistical analysis

  • Apply a deep knowledge of human behaviour to understand usability

  • Systems mapping and knowledge transfer


Communication Skills
  • Translate content into meaningful information

  • Write clearly, including technical, descriptive and narrative language, to suit a wide variety of audiences

  • Conduct user testing

  • Use specialized software to prepare, edit and distribute content across multiple platforms

Design Skills
  • Apply data visualization

  • Build prototypes out of variety of materials

  • Critique and improve design artifacts.


Core Transferable Skills

Be an expert at all core transferable skills:

  • Thinking skills

  • Communications skills

  • Organizational skills

  • Interpersonal skills

  • Technical literacy

Building Block Experiences
Education & Learning:
  • Bachelor of Communication (information design) with a minor in marketing

  • Completed AMA Digital Marketing eLearning Certificate Module

  • Dale Carnegie relationship selling course


I took a minor in marketing because I realized in my career my job is about sales. The Dale Carnegie course connects my info design skills with practical sales skills.

Employment Experiences:
  • Completed a work term at a technology education company. This company offered me a position upon graduation.

  • I was promoted twice over five years. I now lead a team.


Recognize and value work experience as a critical dimension of your education. I learned about accountability. Design played a pivotal role in the overall business model. Understanding design as a means to an end – not an end unto itself – changed my career.

Community Experiences:
  • Board of the local design association

  • Chaired fundraising committee for my university


Volunteering opens my network and relationships with a purpose. These are now lifelong friends.

Contextual Experiences:
  • Became a parent


Balance requires discipline and perspective. I’ve become a better manager because I’ve internalized the principle of “don’t sweat the small stuff.”

  • My network is diverse—art directors, designers, copywriters, project managers


I built relationships with senior stakeholders early on. I found people naturally like to share their knowledge and impact others, so I made sure they knew the difference they made to me.

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