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Project Manager - Marketing Agency

"My job is to manage client projects end to end. Our clients are big and so is the risk. Some days this may be managing the development of a $100,000 website or coordinating the launch of a $10-million international digital campaign. My job is about being super-organized and ensuring all the people and moving project parts are connected and working together. If I do it well, our client is happy and we are profitable. If I do it poorly, our client is unhappy, we all lose money… and our agency may lose the account."

Salary Range:

$84,500 - $102,600

The Tip

Pick external certifications that align with your mission and build a plan to achieve these one by one. They not only signal expertise, they signal intentionality and focus.

Priority Knowledge & Skills
Research & Insight
  • Demonstrate empathy & curiosity

  • Leverage contextual knowledge

  • Presentation & report-writing skills

  • Use analytics tools

Product management
  • Measure return on investment (ROI)

  • Manage a budget

  • Manage projects


Sales & Channel Management
  • Manage a sales process

  • Conduct sales presentations

Communications & Branding
  • Develop & execute a media plan

  • Sponsorship & community investment

  • Leverage earned media

  • Leverage event & experiential marketing

  • Leverage influencer marketing

  • Develop a promotional strategy

  • Knowledge of media psychology

  • Apply marketing within a CSR framework


Content Curation & Design
  • Conduct content research & curation

  • Develop content schedule & plan

Building Block Experiences
Education & Learning:


"My major in political science introduced me to the importance of policy and process. I took an elective in project management that soon became a minor in operations management. At graduation, I committed to completing my PMP certification in five years."

Employment Experiences:
  • Server in university

  • Residence leader in university

  • Marketing coordinator for a marketing agency

  • Event coordinator for a retailer

  • Product manager in telecommunications

  • Project manager in a marketing agency


"I learned how to be flexible and thrive within ambiguity. I learned how to rely on others, and to be relied upon. I got comfortable in a fast-paced environment with high potential for the unexpected. My experience allows me to control my emotions, so stressful situation don’t escalate. I always practice the best ways to check in with people and how to defuse tension."

Community Experiences:
  • Local charity event coordinator


"I manage a team of volunteers. From this, I learned how to get tasks done with disparate individuals who aren’t acting under traditional rewards or penalties."

Contextual Experiences:
  • Was a varsity athlete in university in a team sport and was voted captain in my final year


"I developed a strong work ethic and a reputation for getting things done no matter what. The discipline required in a high-performance team sport taught me the importance of coordination and leadership."

  • Sought to foster good working relationships with all the people I became dependent upon for deliverables. They need to know me well enough to understand my intentions.


"I understand motivation and how or why people do what they do. I need to know how to read people and know who’s having a bad day and how to deal with that so I always get the best out of them."

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