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Morning/Afternoon Show Producer

"I assign associate producers and journalists to find content—live or recorded interviews, panel discussions, phone-ins, recorded reports—for our daily shows. Much of this content will also be shared on websites and through social media. I ensure our programming covers all the important issues of the day and that it is distributed in a compelling and understandable way for our audience. I make sure our content is informative, accurate, balanced, fair and ethically produced. I vet scripts and check in with my staff to ensure we hit our deadlines. I work with our digital media team so that each story is adapted to our audience-specific distribution channels. The pace is fast and the work is often hectic, but the satisfaction of delivering a successful live show that seems effortless is very satisfying."

Salary Range:

$40,000 - $93,000

The Tip

Good producers are consummate salespeople. Convincing someone to come in for a 6:45 a.m. live interview takes equal measures of professionalism, kindness and intelligence.

Priority Knowledge & Skills
  • Ability to develop a compelling narrative

  • Ability to develop evidence-based content

  • Ability to generate new approaches to familiar stories

  • Expertise in verbal and written use of language

  • Production planning & design

  • Apply expertise in media-focused subject areas (current affairs, sports, entertainment, weather)

Great at
  • Link content with a specific audience

  • Ability to create and edit content for digital applications

  • Apply deep understanding of media needs, practices and news cycles

  • Visual and audio recording and editing

  • Manage projects

Good at
  • Visual and audio recording and editing

  • Execute a promotional strategy

  • Ability to monetize content

  • Data analytics

Building Block Experiences
Education & Learning:
  • Bachelor of Communication (broadcast media studies) with a minor in Indigenous studies

  • Other education paths could include: a Bachelor of Communication majoring in journalism with a minor in political science, economics, women’s studies or criminology

  • Canadaland podcast by Jesse Brown, about Canadian media

  • I closely follow all local media to ensure I am deeply informed for my show


"I love having the responsibility of leading a content team. I work to set the agenda through discussions with my production staff. I need to be connected to the community I serve. Being a show producer is a leadership role and I have to balance setting a standard with being supportive of my team. We work together to create new ways to present familiar stories, providing our audience with deeper understanding of issues that affect them."

Employment Experiences:
  • Produced a talk show and elections specials for the campus radio station

  • Did a practicum at a small-market TV station as a general news reporter

  • Started as a casual news reporter in a medium market TV/radio newsroom, then became an associate producer on the morning show

  • Five years later, promoted to senior producer of the morning show, managing a staff of six


"I learned early that I love working behind the scenes to make “the talent” sound informed and confident. Reporting was fun, and it gave me a great opportunity to develop my storytelling and technical skills. I also learned the value of a good producer and how to give feedback that’s useful and constructive. Today I enjoy leading a team of journalists in producing informative and entertaining shows. Deadlines challenge me in a good way."

Community Experiences:
  • Alumni mentor for broadcast students

  • Coach my child’s soccer team


"I love being able to teach another generation of reporters what the job entails today and how it’s evolving with technology."

Contextual Experiences:
  • Did an undergraduate research project on First Nations news coverage

  • Volunteer contributor to tech blog


"I must know about my world and the people in it. I seek to learn about people from challenging situations and speak their language."

  • Even mentors need their own mentors. I maintain strong relationships with former classmates and colleagues who have risen to management roles.


"I sit on the regional board of the Radio-Television Digital News Association and help run our awards competitions and banquet. I also volunteer at the national conference every few years. I enjoy working with peers outside my organization."

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