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Morning/Afternoon Show Producer

"I assign associate producers and journalists to find content—live or recorded interviews, panel discussions, phone-ins, recorded reports—for our daily shows. Much of this content will also be shared on websites and through social media. I ensure our programming covers all the important issues of the day and that it is distributed in a compelling and understandable way for our audience. I make sure our content is informative, accurate, balanced, fair and ethically produced. I vet scripts and check in with my staff to ensure we hit our deadlines. I work with our digital media team so that each story is adapted to our audience-specific distribution channels. The pace is fast and the work is often hectic, but the satisfaction of delivering a successful live show that seems effortless is very satisfying."

Salary Range:

$40,000 - $93,000

The Tip

Good producers are consummate salespeople. Convincing someone to come in for a 6:45 a.m. live interview takes equal measures of professionalism, kindness and intelligence.

Priority Knowledge & Skills
Expert

  • Ability to develop a compelling narrative

  • Ability to develop evidence-based content

  • Ability to generate new approaches to familiar stories

  • Expertise in verbal and written use of language

  • Production planning & design

  • Apply expertise in media-focused subject areas (current affairs, sports, entertainment, weather)

Great at

  • Link content with a specific audience

  • Ability to create and edit content for digital applications

  • Apply deep understanding of media needs, practices and news cycles

  • Visual and audio recording and editing

  • Manage projects

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Good at

  • Visual and audio recording and editing

  • Execute a promotional strategy

  • Ability to monetize content

  • Data analytics

Building Block Experiences
Education & Learning:

  • Bachelor of Communication (broadcast media studies) with a minor in Indigenous studies

  • Other education paths could include: a Bachelor of Communication majoring in journalism with a minor in political science, economics, women’s studies or criminology

  • Canadaland podcast by Jesse Brown, about Canadian media

  • I closely follow all local media to ensure I am deeply informed for my show

 

"I love having the responsibility of leading a content team. I work to set the agenda through discussions with my production staff. I need to be connected to the community I serve. Being a show producer is a leadership role and I have to balance setting a standard with being supportive of my team. We work together to create new ways to present familiar stories, providing our audience with deeper understanding of issues that affect them."

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Employment Experiences:

  • Produced a talk show and elections specials for the campus radio station

  • Did a practicum at a small-market TV station as a general news reporter

  • Started as a casual news reporter in a medium market TV/radio newsroom, then became an associate producer on the morning show

  • Five years later, promoted to senior producer of the morning show, managing a staff of six

 

"I learned early that I love working behind the scenes to make “the talent” sound informed and confident. Reporting was fun, and it gave me a great opportunity to develop my storytelling and technical skills. I also learned the value of a good producer and how to give feedback that’s useful and constructive. Today I enjoy leading a team of journalists in producing informative and entertaining shows. Deadlines challenge me in a good way."

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Community Experiences:

  • Alumni mentor for broadcast students

  • Coach my child’s soccer team

 

"I love being able to teach another generation of reporters what the job entails today and how it’s evolving with technology."

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Contextual Experiences:

  • Did an undergraduate research project on First Nations news coverage

  • Volunteer contributor to tech blog

 

"I must know about my world and the people in it. I seek to learn about people from challenging situations and speak their language."

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Relationships:

  • Even mentors need their own mentors. I maintain strong relationships with former classmates and colleagues who have risen to management roles.

 

"I sit on the regional board of the Radio-Television Digital News Association and help run our awards competitions and banquet. I also volunteer at the national conference every few years. I enjoy working with peers outside my organization."

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