Marketing Analyst
"I am the eyes and ears of any good marketing team. I find out what people want and what people have, both the buyer and the seller. I take the business strategy from concept to reality. To do this well, I must focus on what a plan can achieve and how, and enjoy implementing strategies on the foundational level of a marketing team. Information is my trade and being aware of trends and consumer behaviors is the basis of my job."
Salary Range:
$50,000 - $72,000
The Tip
Your school major will not differentiate you academically, but your minor can. Pick your minors with a clear intention of signaling interest and expertise.
Priority Knowledge & Skills
Customer Relationship Management
Knowledge & ability to:
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Apply principles of CRM
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Manage a sales process
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Compelling presentation & report writing
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Develop & execute a distribution strategy
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Leverage e-commerce
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Develop & execute a merchandising strategy
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Leverage co-operative marketing
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Provide customer support
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Develop & execute a pricing strategy
General Management
Knowledge & ability to:
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Manage budgets
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Manage projects
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Negotiate contracts
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Conduct competitive analysis
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Conduct environmental scan
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Leverage contextual knowledge
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Analyze data & leverage business intelligence
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Develop and manage forecasts
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Manage business intelligence and analytics
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Negotiate and manage contracts
Internal Supply Chain Management
Knowledge & ability to:
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Collaborate with partners in product/service design
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Manage inventory and warehousing
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Manage order fulfillment
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Manage transportation logistics
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Design, establish and manage related contracts
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Identify and develop strategic sourcing relationships
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Establish strategic and tactical SCM plans and processes
Building Block Experiences
Education & Learning:
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Bachelor of Arts (psychology) with minors in statistics and SCM
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Master of Science (marketing)
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Completed AMA Digital Marketing eLearning Certificate Module
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Became TED Fellow
"When it comes to numbers and data analytics, people trust credentials. This required me to spend more time in a classroom. But once I had the credentials, plus deep experience, I became both unique and valuable. I’m part analytics guru, part anthropologist, part salesperson. To be great, I need to persuade senior people to act on my recommendations because if they don’t, I’m just another data nerd."
Employment Experiences:
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Worked as a bartender during university
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Experiential marketing experience from summer jobs
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Pursued sales position out of university to understand role of data and metrics
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Transitioned to a corporate marketing analytics position five year into career
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Transitioned to agency in year 10 to apply both marketing and analytical skills in advising clients
"Front-line experience interacting with real customers (e.g. hospitality, promotions) early in my career offered a lens into consumer psychology. I love analytics and evidence, which led me into data-driven decision-making roles. This gave me expertise in using data to persuade and influence decisions. After a decade on the corporate side, I had the skills and legitimacy to move agency side to advise diverse clients on the role of evidence-based decision-making."
Community Experiences:
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President of analytics club in university
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Alumni mentor following graduation
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Involved in local TEDx for nine years, including two years as board chair
"Real-world experience opened me up to people, stakeholders, responsibilities, and industries. I got out early and often and met different people with different perspectives. I found that making a difference in my community made a giant difference to my career trajectory."
Contextual Experiences:
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President of the analytics club in university introduced me to diverse people and experiences
"My club experience developed the core skill of how to lead a team. This experience, combined with my love for analytics, was foundational to my career."
Relationships:
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Inquisitive personality contributed to proactive networking and pursuing diverse career mentors (at all levels)
"I built relationships with senior stakeholders early on. I found people naturally like to share their knowledge and impact others, so I made sure they knew the difference they made to me."