Marketing Analyst

"I am the eyes and ears of any good marketing team. I find out what people want and what people have, both the buyer and the seller. I take the business strategy from concept to reality. To do this well, I must focus on what a plan can achieve and how, and enjoy implementing strategies on the foundational level of a marketing team. Information is my trade and being aware of trends and consumer behaviors is the basis of my job."

Salary Range:

$50,000 - $72,000

The Tip

Your school major will not differentiate you academically, but your minor can. Pick your minors with a clear intention of signaling interest and expertise.

Priority Knowledge & Skills
Customer Relationship Management

Knowledge & ability to:

  • Apply principles of CRM

  • Manage a sales process

  • Compelling presentation & report writing

  • Develop & execute a distribution strategy

  • Leverage e-commerce

  • Develop & execute a merchandising strategy

  • Leverage co-operative marketing

  • Provide customer support

  • Develop & execute a pricing strategy

 

General Management

Knowledge & ability to:

  • Manage budgets

  • Manage projects

  • Negotiate contracts

  • Conduct competitive analysis

  • Conduct environmental scan

  • Leverage contextual knowledge

  • Analyze data & leverage business intelligence

  • Develop and manage forecasts

  • Manage business intelligence and analytics

  • Negotiate and manage contracts

Internal Supply Chain Management

Knowledge & ability to:

  • Collaborate with partners in product/service design

  • Manage inventory and warehousing

  • Manage order fulfillment

  • Manage transportation logistics

  • Design, establish and manage related contracts

  • Identify and develop strategic sourcing relationships

  • Establish strategic and tactical SCM plans and processes

Building Block Experiences
Education & Learning:
  • Bachelor of Arts (psychology) with minors in statistics and SCM

  • Master of Science (marketing)

  • Completed AMA Digital Marketing eLearning Certificate Module

 

"When it comes to numbers and data analytics, people trust credentials. This required me to spend more time in a classroom. But once I had the credentials, plus deep experience, I became both unique and valuable. I’m part analytics guru, part anthropologist, part salesperson. To be great, I need to persuade senior people to act on my recommendations because if they don’t, I’m just another data nerd."

Employment Experiences:
  • Worked as a bartender during university

  • Experiential marketing experience from summer jobs

  • Pursued sales position out of university to understand role of data and metrics

  • Transitioned to a corporate marketing analytics position five year into career

  • Transitioned to agency in year 10 to apply both marketing and analytical skills in advising clients

 

"Front-line experience interacting with real customers (e.g. hospitality, promotions) early in my career offered a lens into consumer psychology. I love analytics and evidence, which led me into data-driven decision-making roles. This gave me expertise in using data to persuade and influence decisions. After a decade on the corporate side, I had the skills and legitimacy to move agency side to advise diverse clients on the role of evidence-based decision-making."

Community Experiences:
  • President of analytics club in university

  • Alumni mentor following graduation

  • Involved in local TEDx for nine years, including two years as board chair

 

"Real-world experience opened me up to people, stakeholders, responsibilities, and industries. I got out early and often and met different people with different perspectives. I found that making a difference in my community made a giant difference to my career trajectory."

Contextual Experiences:
  • President of the analytics club in university introduced me to diverse people and experiences

 

"My club experience developed the core skill of how to lead a team. This experience, combined with my love for analytics, was foundational to my career."

Relationships:
  • Inquisitive personality contributed to proactive networking and pursuing diverse career mentors (at all levels)

 

"I built relationships with senior stakeholders early on. I found people naturally like to share their knowledge and impact others, so I made sure they knew the difference they made to me."